Social Media Officer

Responsibilities

• Develop and Implement Social Media Strategy: Craft, execute, and oversee a comprehensive social media strategy that aligns with our brand’s identity, audience, and goals. This includes setting objectives, identifying target audiences, and choosing appropriate platforms.
• Community Engagement: Monitor, respond, and engage with users throughout the social platforms. Foster a positive community and add value to users’ online experience with the brand.
• Analytics and Reporting: Track and analyze the performance of social media campaigns and content. Use insights to refine strategies, improve engagement and increase effectiveness.
• Collaboration with Other Teams: Work closely with marketing, sales, and product development teams to ensure brand consistency and to develop social media campaigns that align with other promotional and advertising activities.
• Crisis Management: Monitor online reviews and feedback, and respond to concerns, inquiries, or criticism in a timely and diplomatic manner.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work or intern experience as a Social Media Manager or similar position. 
• Expertised in Facebook, Twitter, LinkedIn, Instagram, TikTok, and other social media platforms.
• Proficient on writing skills and content creation.
• Understanding of SEO and web traffic metrics.
• Experience with social media analytics tools.
• Proficient in communication and collaboration skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Detail oriented person
• Good communication in English both written and spoken

The Social Media Officer position has an emphasis on staying connected with the audiences, engaging with customers, and expanding the brand presence. If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you!