An SEO specialist is a professional who specializes in optimizing websites to improve search engine rankings and increase website traffic. by using a variety of techniques, including keyword research, content creation, link building, and technical optimization, To help websites rank higher on search engine result pages (SERPs).
Responsibilities
– Searching customer websites for places that can be optimized and improved.
– Carrying out keyword research, continuously analyzing the findings to optimize website content, and communicating progress and outcomes.
– Create clear explanations and action plans that complement the client’s SEO strategy by analyzing and comprehending difficult SEO issues or needs.
– Ensure that every technical part of the client’s website is optimized for improved indexing and keyword relevance.
– Keep up with trends and advancements in the SEO, search engine, and internet marketing industries and report changes (and ensuing plan revisions) as necessary.
– Advise internal teams, work together with them, and synthesize their comments in order to promote technical SEO best practices.
– Utilize a range of tools to keep an eye on a client’s ranks, traffic, conversions, rival sites, backlinks, and link profiles.
– Maximize organic traffic development for businesses while making sure that cutting-edge SEO strategies are constantly and correctly applied.
– Configuration and setup of the WordPress website and its plugins.
– Any other job that the supervisor may legitimately assign.
Requirements
– At least a bachelor’s degree in business studies, management, information technology, advertising, or a similar discipline.
– Preferred at least 1 to 3 years of experience in SEO or a role that is comparable.
– Ample knowledge of (skill with) Google Search Console, Google Analytics, and other SEO tools.
– Experience optimizing website performance using back-end SEO features like robots.txt, metadata, and site speed optimization.
– Experience evaluating SEO performance and marketing effects.
– Deep expertise in technical SEO (such as sitemaps, crawl budgets, canonicalizing).
– A demonstrable understanding of how to use WordPress, troubleshoot problems, and implement technical SEO fixes.
– Comprehensive knowledge of backend programming for SEO.
– Aptitude for problem-solving with analytical abilities (metrics and analytics).
– Willing to go above and beyond to complete a task to a high standard
– Aptitude for solving problems.
– Poor verbal and written communication skills in Thai and English